Marketing Manager – Durban

Marketing Manager – Durban

Our client has a vacancy for a Marketing Manager at their Durban offices.
 
Primary Objectives:   
  • Responsible for managing the company’s marketing initiatives.
  • Use market research and analysis to direct marketing strategy and planning.
  • Oversee the production of all promotional materials and marketing campaigns.
  • Reports marketing and sales results to Executive team.
 
Responsibilities:
  • Develop marketing and advertising strategies and plans, to include recommendations, reports and presentations to stakeholders.
• Brand Management, to include consistency of logos, colours, images, videos, internal and external documentation, and brand assets (artwork, e-content, signage, adverts, branded products, branded shirts, etc) across all touch points.
• Promote the business brand both internally and externally with effective communication, newsletters and other communication means.
• Regularly vetting third party providers against performances and outputs and managing an effective preferred suppliers list.
• Build, execute and manage the social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification.
• Develop LinkedIn posts with strategic writing techniques and targeted frameworks, incorporating captivating catchphrases to attract the ideal audience for compelling articles.
• Manage and oversee website, including content, images, updates, newsfeeds, SEO and ensure alignment to the business strategy at all times.
• Lead marketing initiatives with internal and external resource teams i.e. graphic designers, web developers, press release, customer events.
• Work closely with global office personnel on office branding, newsletter and other customer relating interface.
• Measure and report on performance measures and indicate return on marketing investment.
• Complete management of industry-specific events, overseeing all aspects from coordinating with organisers for marketing opportunities, drafting media-related documents, researching attendees and target markets, organising introductory meetings, strategising cost-effective collateral, scheduling LinkedIn posts for various
  • Identify target markets and assist in developing strategies in alignment to the sales strategy.
• Research and analyse market trends, demographics, pricing schedules, competitor products, and other relevant information to form marketing strategies.
 
 
Necessary Experience and/or Qualification
    • Bachelor’s degree / Diploma in Marketing
    • 5-8 years of experience within a similar role
    • Proficiency in the MS Office, emails, social media, presentations
    • Knowledge and experience in Design software preferred
    • Knowledge and experience withing a Technology, ICT or Telecoms environment preferred
    • Experience with an international environment preferred
 
Non negotiables:
    • Solid Content writing experience
    • Experience in managing and driving customer specific campaigns
    • LinkedIn experience  
    • Events management